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Scottsdale Luxury Real Estate – Sellers Guide

A lavish home in one of Arizona’s most exclusive, gated communities requires a different kind of promotion. Multimillion-dollar homes are remarkable and the would-be buyers of these homes are equally exceptional. Selling a luxury home requires an approach that recognizes the unique relationship between high-end sellers and buyers.

You Need a Luxury Home Market Specialist

The listing agent a seller chooses needs to be especially familiar with the submarkets in the most exclusive Arizona communities. When selecting an agent, sellers need to look for a person who has a history of selling homes comparable to theirs in the local market and who understands luxury home buying trends.

Communication Is Key

Sellers need to communicate what they expect from their home sales. For example, many sellers have privacy concerns. Agents need to know this in order to develop a marketing strategy that will find the right buyers without compromising the seller’s privacy. Failure to communicate with one’s agent will result in a waste of time for all parties involved.

Prepare the Property for the Sale

Buyers of luxury homes are looking for properties that show well and they pay close attention to the details. Sellers need to make sure their properties are in the best shape possible. If repairs or upgrades need to be done, these should be completed before the home goes on the market. For sellers that have already moved from the home, the property should be staged accordingly to show off the property’s potential. Competition is fierce in luxury real estate. Sellers need to be prepared to compete.

Branding the Property

Selling a luxury home is all about branding. It’s about selling not just a stone and mortar building, but a lifestyle. Sellers only have one chance to make a first impression and it should leave buyers speechless…in a good way. Most sellers will be advised by their real estate agent to hire photographers, stagers, and videographers to develop a portfolio that highlights the property’s best features.

Need assistance with luxury home sales in Arizona? Contact Realty One Group to schedule a consultation with Ken and Sharon Lloyd today.